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Marketing Objectives: How to Set Good Marketing Objectives
Marketing Objectives: How to Set Good Marketing Objectives
May 06, 22

When you outline your marketing objectives, you create a road map that helps dictate the planning, strategy, and execution of your marketing campaigns. Objectives help keep your marketing plans realistic and measurable, making it easier to track your success. Studies suggest that marketers who…

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What Is Multichannel Selling? [Key Benefits + Tips to Start]
What Is Multichannel Selling? [Key Benefits + Tips to Start]
May 06, 22

In decades past, a brand’s reach might have been limited to a single sales channel, such as a brick-and-mortar store. It is safe to say those days are over. Today’s customer shops via multiple channels, from webshops to social media platforms to physical retail stores. This means sellers have many…

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